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When and Why Do You Need UI/UX Design?

Updated: Jun 3



In today’s digitally driven world, business priorities narrow down to user engagement and brand building while generating new revenue streams. With new apps coming up every day, there is a constant struggle to stand out in a highly competitive market. When it comes to the success of a digital product, there is nothing more important than to make sure that the users have an excellent experience with the product. One might even say that user experience is the secret weapon that may help one product win over another.

User experience is the battlefield on which businesses wage and win the battle for user engagement. The user is the final judge of the quality of your product and user experience is one of the decisive factors for your product to be chosen over your competitors’. But there’s also a flipside to it. What would an organization be without user experience tailored to its objectives?



User experience also impacts your organization, your product being your defining factor. It’s a toolset to put out your ambition, mindset and internal process while also shaping your strategic goals both internally and externally.

For example, the Fitbit is a great product with a grand mission to get people moving. To achieve this, it faces one of the biggest challenges — changing a person’s habit. It’s packed with a lot of powerful tools to do just that, such as setting personal goals, tracking and logging exercise and social fitness challenges.

When and why does a company know it’s time to hire a UI/UX designer? The answer is surprisingly hard to find probably owing to the fact that many companies still undermine the need for UI/UX design.

To answer the 'when' part of it, the truth is that any product requires user experience design in some way or another. Take a minute to think about who your digital application or any product, is really for?

Digital applications are largely built for the user so naturally, the application must contain features that would make user interaction easier. However, when building a product, it is better to involve experts in the process. This goes for everything, a kitchen product, a space shuttle, and yes, the user experience design of an app or website. UI/UX experts recognize how to build effective and easy-to-use digital products. They can give your product some quick user experience wins while avoiding customer frustration and the need for expensive redesigns.


UI and UX development focus on the user’s satisfaction and increased user retention. For most businesses, user satisfaction is the key factor of success. User experience design helps you with just that. Here are also other ways UI/UX design helps enhance business.


Consistency across the app and website

User interface and user experience are more than appealing screen orientation and colours. They bring consistency throughout the app or website in terms of style, colours and visual components to give your site an appeal to the users. It goes without saying that design and colour allow the user to choose one application over the other. The quality of the UI/UX of your website makes sure that your design is consistent with a beautiful user interface and a great user experience. Social media apps like Instagram and Snapchat have a fixed colours scheme and design which makes it almost impossible to not identify a post from Instagram for its website.


Brand Building

A product essentially becomes a brand when it caters to customer satisfaction, to the point where they become loyal fans. Good UI/UX design helps increase the satisfaction of the target audience and increases the popularity of the brand and the scale of its audience. With customer satisfaction and increasing credibility of your business, your value as a brand increase. How do brands create an entirely new experience? Take a look at brands like Disney or Starbucks. Disney started off as an entertainment company and has evolved into an entire experience. They retain their attributes of charisma, charm and magic which has helped the company evolve into a brand. Starbucks started off as a coffee shop like any other. It built a brand identity by offering customers a relaxing and enjoyable experience, which was implemented worldwide as an intermediate between the home and the workspace.


Customer Satisfaction

UI/UX design understand the requirements of a target audience. Catering to their needs in terms of better design improves user retention. With good design, engaging content and easy navigation, your customer satisfaction boost loyalty. This also reflects in the ROI (Return of Investment) for your business. Amazon is a prime example of a company that has built its success and ROI upon a focus on customer experience throughout the entire customer journey and that continually measures the user experience.


Increased Traffic

A perfect UI/UX design will boost the traffic to your website or app. It can help acquire new customers while also retaining them. Design can go as far as to gain the loyalty of your customers because of how engaging and easy-to-use your digital product is. The design will give you an edge over the others and help you stay ahead of your competitors. Google’s legacy of being the most popular search engine is largely due to the company’s efforts to improve user experience. Google is constantly improving the quality of its search results for users with over 3.5 billion searches made per day. The algorithms are regularly tweaked and updated to rank the websites that we, as users, will find most relevant.


Saves Time and Money

Investing in a great UI/UX design ensures that the probability of your users finding issues with your app or site is minimal to none. This impedes the need for periodic upgrades and saves you money and time you would have spent on updating the app or website. With a fool-proof user design, the chances of customer dissatisfaction are very low.

All these factors go to say that UI/UX design is a fundamental factor of your product or brand’s presence in the market. What really gives companies an edge over others? As competition increases, users have higher expectations when it comes to user experience, in a constant search for engaging and easy-to-use products. In terms of visual, UI/UX design gives you an edge over other products. Although trends keep changing over time, good design is a key factor to compete in the online business world.


All these factors go to say that UI/UX design is a fundamental factor of your product or brand’s presence in the market. What really gives companies an edge over others? As competition increases, users have higher expectations when it comes to user experience, in a constant search for engaging and easy-to-use products. In terms of visual, UI/UX design gives you an edge over other products. Although trends keep changing over time, good design is a key factor to compete in the online business world.


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