User experience(UX) and User Interface(UI) contribute a vital part in creating your brand impression.
Capturing someone’s mind makes a huge difference while designing UI/UX. After all, it’s all about the user. Knowing your user better includes knowing how user psychology works.
UX and Psychology
By understanding user psychology we can modify the UX to make it more effective.
We will discuss various fundamental principles that can be used to create a more compelling “design for” websites and applications.
Let us start with seven fundamental principles to consider while creating an effective user experience.
The Principle of Least Effort
Humans like to complete things with the least effort possible. Simpler the things are more attractive they will be for the users.
So how can you keep things simple?
By making them as concise as possible.
Avoiding textual explanations instead you can use roadmaps/graphical representations.
If there’s a lot of information, you may simply segregate it into smaller groups.
Can you tell me some other ways to use the principle of least effort? Tell it in the comments below.
Humans are social creatures. Although the ways of socialising have changed, the fundamentals still remain the same. We now engage in social media and use technology to be socially accepted.
How to do that while creating an effective user experience?
You can always add buttons to your social media handles, product reviews, testimonials, team sections etc. to make your user interface more socially linked.
Habits are hard to change!
Although you want your website/application to stand out, sticking to a few traditional things always helps!
The habits of surfing through the navigation bar, finding home before services are heavily accepted by society and hence are very difficult to change.
Do not lose on this important point while trying to stand out.
The Heart wants what it wants
Emotional contagion is used by many successful brands like Nestle, Storyterrace, Patanjali, etc.
Your mind may forget about thoughts, but the heart never forgets about how you felt!
You won’t be able to forget an emotional advertisement. Relating things to people’s emotions ensures a memorable user experience.
What emotional connectivity would you like to make with your users?
The way your website looks matters a lot! Your UI must be designed in a way that will be remembered by your users for a long time.
And how do you do that?
You can use colours, fonts, graphics, latest designing trends to make your interface look attractive.
When there’s a pattern of similar things, the user tends to remember the one that is different from the rest. That is why the CTA button on any website is always designed differently!
This is a very fundamental & important principle to consider while designing the user interface.
Seven, seven, seven!
Seven is a magical number! Not just in F.R.I.E.N.D.S but in designing too.
Our brain cannot remember a lot many things at a time. To ensure that the user remembers all the icons keep it concise to plus/minus two from seven.
If there is a lot of information then simply segregate it under groups as discussed in the principle of least effort. Trello is a great example of such an interface.
Everything we discussed above will help you design a better user experience considering the psychology of your users to determine what they like and what they don’t!
Do you have something to share on UX and Psychology?
Tell us in the comments below.