It’s safe to say that all digital applications and websites incorporate user experience of some sort. This may be by way of in-house design or involving a whole team of experts. Regardless of the amount of money and resources you spend on your user experience design, the ultimate judge is the user. As a designer, satisfying users of all groups isn’t easy but rather a never-ending battle. As a user, it’s easy to stand from afar and point out the errors, but it is rather tricky when you’re the one handling the project.
Despite this, there are some practices and rules kept in mind when creating a design. One might even say these are the guidelines to create a good quality user experience design. How can one really capture the attention of the user and retain it? Here are some of the best UI and UX practices followed by the industry experts.
Responsive designs have become integral in the process of digital design. It basically allows the application to function on any device by adjusting to the needs of the user and creating a better experience overall. In a world where smartphones dominate the electrical appliance industry over any other product, it’s preferable to create applications that work perfectly on computers as well as smartphones. In recent years, users prefer accessing websites on their smartphones rather than the computer. Websites with mobile-friendly features make them accessible and navigable for the users. Facebook was a social media website that initially started off as a desktop website. With the changing needs of the people, they came up with a mobile app as well to increase the accessibility of their users.
What grabs the attention of the user at first sight? The truth is, it is definitely not the information, but the imagery and the layout used. The need for attractive imagery cannot be emphasized enough, not only to attract users but also to show off the essence of your product or website. For example, online shopping websites like Amazon immediately show off their products while also indicating the variety of products they have on their home page. It gives off the message that you can buy almost anything you could possibly need off the website. The addition of captivating images and offers and attracts and engages the audience to buy things online.
While designing your product, make sure you pick images that showcase the purpose of your product. Use a striking but limited number of visuals in your designs and make sure your images are suitably sized for display across platforms
Building a website is not only about crafting an appealing layout or placing content in a clean format. It is also about encouraging your audience to take action so that they avail your services. What inspires users to act? Take a look at the concept of online shopping. What really compels users to buy online rather than just going to their nearby store? Websites use compelling words and create hype on shopping online. The entire process is designed to create a sense of mystery and excitement to get their product while also adding benefits like saving energy and time. Engaging call-to-action plays an important role in taking customers to your offerings.
Minimal Page Load Time
This goes without any question. How many times have we exited a page without even looking at it just because it took too long to load? Speed matters in this era of clicks and taps and you cannot oversee this aspect on your website or app. Instead of waiting, users simply move on to another website that takes lesser time to load regardless of the information or product you offer. Implementing site speed enhancement tactics to improve page load capability is probably one of the most essential steps when designing a digital product.
Eliminate Technical Site Errors
If you run a business website, make sure that there are no errors while customers browse it over the web. Errors create a bad impression on customers. This may go to the extent where the user decides not to browse a particular website again because of the constant technical errors.
It is very important to continuously test digital products to ensure that they run flawlessly. This makes applications strong externally as well as internally. Get rid of broken links and dead links to boost user experience and make your website error-free.
It is important to create an emotional connection to the users through the experience that the product provides. If you are merely creating an interface and not an experience, you have a limited chance of gaining the following you need to make your product a success. The importance of simple, navigable and easy-to-use designs, along with consistent design and user-end feedback cannot be stressed enough in UX design.