The primary goal of any business is to increase its sales and increase the growth of the business. User Experience Design plays an essential role in achieving this goal. A well thought out experience can help you win your consumer’s confidence and make them use your application or website directing them seamlessly towards what they are looking for.
Building a digital presence ‒ on the web or within a mobile application ‒ is important for an organization of any kind. Companies rely on attractive interfaces, appealing content, and
well-crafted marketing strategies to promote their web and mobile apps. In this bustle of building and promoting, however, people sometimes forget that fancy animations, unique content, and catchy ads should be backed by a great UX (User Experience).
In a nutshell, great UX design makes an app easy and pleasant to use; and as a result, increases customer satisfaction and retention.
Despite the fact that the term “UX” has been around for a while, questions like “Why is user experience important?” and “Why is UX design important?” still pop up all the time during the development process of an application or a website. In this article, we’d like to talk in detail about the benefits of
investing in UX design and how it would be beneficial for your business growth.
A few questions which you would want answers to, while investing in UX Design?
Is UX Design and Marketing the same?
Marketing and UX design are both, targeted towards making a product as desirable to the customer/user as possible. Marketing aims to create a want for the products in the mind of the customers, so they'll take the initial leap of faith, spending money to purchase the product. UX design aims to make the products easy to use and intuitive for the users, so they'll have a great experience while using it resulting in retention and eventually, growth of your business.
How does UX Design help businesses?
Unfortunately, many organizations are still blind to the potential, that implementing UX tactics would have on their businesses.
But the harsh reality is that your service is faced with a challenge to differentiate itself from the 10-100+ competitors it faces daily. When it fails to shine, what's going to get your visitors to choose your service over a competitor's?
This is why investing more time into UX is valuable for your organization. Proper execution of it helps your users understand how to interpret your company and your product/service. It also allows them to get a sense of your brand and whether or not your organisation might be an ideal cultural/personal fit too.
When more and more users find your website/app’s UX pleasing compared to most of your competitors, they’ll keep coming back. In fact, “companies with highly effective UX have increased their revenue by 37%, and top 10 UX leaders in America outperform the S&P with close to triple the returns”
It’s clear that companies who fail to provide an optimal experience for their users will find themselves at a significant disadvantage to competitors who are currently utilizing it.
Accordingly, there are some of the benefits UX Design Benefits in a business:-
• UX design cuts down development costs
• UX design increases your revenue
• UX design motivates your users to interact with your business
• UX design increases customer loyalty
• UX design stimulates word-of-mouth
• UX design keeps you from wasting resources
Therefore UX Design Benefits in many ways for an Organisation’s growth.
I would like to end by mentioning that we all know, it is more expensive to acquire a new customer than to retain an existing one and UX is the solution to retain all your existing customers and keep them coming back.