Simply secure Sign is an e-closing platform designed by mortgage industry experts in the United States. It was a digital product created to allow e-signatures for e-notary companies and titles. They approached us, to design their brand guidelines and website which was to attract companies and give them a clear idea of what their product does and it's features.
We started with our branding questionnaire; understanding the USP, core values and what kind of users they wanted to target. We set a personality, purpose and a position for the brand; using which we created a brand manual which was followed throughout the design process for the website and marketing collateral.
After setting the brand guidelines; we created a basic wireframe for the website and started weaving a story to depict all their core values at a few glances. We ended up creating a lot of illustrations and icons to bring out the brand essence through the website.
The final and the most important; was to reiterate again and again on the UI/UX blueprints in order to thoroughly understand all the interactions a user can go through and what kind of an experience do we want the user to go about. We all wanted a simple single page website which seemed user friendly and welcoming and at the end of the day; that is exactly what we made.
For the final Website - https://www.simplysecuresign.com/
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