Packaging matters because, at times, before a customer sees your product functioning he sees how you’ve packaged it. Packaging drives purchase intent, product satisfaction and repeat purchases. The perfection, the lustre and the design of the package is what first draws a customer to the product, especially the undecided customer. At AVIAN we get you there.
The project was to create a packaging for 'Omani traditionally grounded coffee company'.
Challenge - To introduce Excelsa Coffee Bean as a daily coffee of choice in an overcrowded segment. For this we first studied the brand requirements and understood the market we had to target. From those insights we created the brand requirement for the packaging, i.e colour, font and style ( includes the Illustrations ).
After we had finalised our the brand identity for the packaging - we made some iterations and consulted with the client for the final iterations.
- To the leave the centre place empty as it will be used to stick labels which will be easy for them to customise.
- Left side covers coffee packet will have half transparent so the product is visible.
After taking In consideration of the clients feedback we created the final packaging for the brand.
Created a packaging for the Omani market which would consist of three different flavours, To show is differentiations visually - we used the three separate brand colours for each but kept the layout and illustration style constant for all three packaging.