The Zelaa Coin Cryptocurrency ATM: design project was one of my first projects, after we started working as a team. The brief was vague, one of the best kind of brief's you can get as a designer. The timeframe was short, we had to follow an Agile Design - Process, where the ideation and iterations would go hand in hand in order to cut down the time. We created a team in collaboration with Industrial Designers, Ui/Ux Designers and 3D Animators to create the designs with some marketing collateral.
Step 1:
We analysed the existing brand, how they wanted to portray themselves in the mind's of their consumers after going through the Zelaa’s website and online pages, we had finally created a brand image which associated with the emotions reflected off Zelaa’s brand.
Step 2:
We started with multiple form explorations to come up with multiple different iterations. Finally fixated on one form, refined the structure and created CAD drawings for it.
Step 3:
Final step was creating marketing content for the design. Using the created forms, we rendered photorealistic images for posters and created a 3D product animation. Showcasing the Crypto Atm and it’s key design features.
For more details on this project or other similar projects done by our team -