The Zelaa Coin Cryptocurrency ATM: design project was one of my first projects, after we started working as a team. The brief was vague, one of the best kind of brief's you can get as a designer. The timeframe was short, we had to follow an Agile Design - Process, where the ideation and iterations would go hand in hand in order to cut down the time. We created a team in collaboration with Industrial Designers, Ui/Ux Designers and 3D Animators to create the designs with some marketing collateral.
We analysed the existing brand, how they wanted to portray themselves in the mind's of their consumers after going through the Zelaa’s website and online pages, we had finally created a brand image which associated with the emotions reflected off Zelaa’s brand.
We started with multiple form explorations to come up with multiple different iterations. Finally fixated on one form, refined the structure and created CAD drawings for it.
Final step was creating marketing content for the design. Using the created forms, we rendered photorealistic images for posters and created a 3D product animation. Showcasing the Crypto Atm and it’s key design features.
For more details on this project or other similar projects done by our team -