CBREX - Global Recruiter Exchange

Packaging matters because, at times, before a customer sees your product functioning he sees how you’ve packaged it. Packaging drives purchase intent, product satisfaction and repeat purchases. The perfection, the lustre and the design of the package is what first draws a customer to the product, especially the undecided customer. At AVIAN we get you there. Step 1: The project was to create a packaging for 'Omani traditionally grounded coffee company'. Challenge - To introduce Excelsa Coffee Bean as a daily coffee of choice in an overcrowded segment. For this we first studied the brand requirements and understood the market we had to target. From those insights we created the brand requirement for the packaging, i.e colour, font and style ( includes the Illustrations ). Step 2: After we had finalised our the brand identity for the packaging - we made some iterations and consulted with the client for the final iterations. Client requirements - To the leave the centre place empty as it will be used to stick labels which will be easy for them to customise. - Left side covers coffee packet will have half transparent so the product is visible. Step 3: After taking In consideration of the clients feedback we created the final packaging for the brand. Created a packaging for the Omani market which would consist of three different flavours, To show is differentiations visually - we used the three separate brand colours for each but kept the layout and illustration style constant for all three packaging.

Simply secure Sign is an e-closing platform designed by mortgage industry experts in the United States. It was a digital product created to allow e-signatures for e-notary companies and titles. They approached us, to design their brand guidelines and website which was to attract companies and give them a clear idea of what their product does and it's features. Step 1: We started with our branding questionnaire; understanding the USP, core values and what kind of users they wanted to target. We set a personality, purpose and a position for the brand; using which we created a brand manual which was followed throughout the design process for the website and marketing collateral. Step 2: After setting the brand guidelines; we created a basic wireframe for the website and started weaving a story to depict all their core values at a few glances. We ended up creating a lot of illustrations and icons to bring out the brand essence through the website. Step 3: The final and the most important; was to reiterate again and again on the UI/UX blueprints in order to thoroughly understand all the interactions a user can go through and what kind of an experience do we want the user to go about. We all wanted a simple single page website which seemed user friendly and welcoming and at the end of the day; that is exactly what we made. For the final Website - https://www.simplysecuresign.com/ For more details on this project or other similar projects done by our team - https://www.behance.net/aviandesign

Recently, our industrial design team had been approached by an organisation (PLUG) for our eccentric touch in inducing design values into a product. The deliverable of the project was to design a Cricket Backpack with set requirements, sleek storage compartments, QAPs (Quick Access Ports/Pockets) and an envisioned body design. STEP 1: (BODY OUTLINE) We analysed the design style required by the client, the major access ports that needed to be encompassed into the design and a detailed sectional view of the internal compartments for the understanding of the client. STEP 2: (CONCEPT IDEATION) We dedicated ourselves over a period of one-week to rapidly iterate 3 distinct body designs. Each designs flowed through a set process: Isometric Sketching Orthographic Sketching Sectional Views (Compartments) After careful consideration of the number of compartments, space distribution and the exterior body shape; a surface model was generated for each concept and the models were then showcased to the client through the Sketchfab tool . One design was selected instantly and taken forward for the intricate modelling of the internal framework . STEP 3: CONCEPT GENERATION Once the design model was selected, we generated the model over the software to the exact dimensions required by the compartments and fulfilled the essentials of the product . This included: - Trolley Handle - Back Cushioning - Rain Cover - Shoulder Straps ________________________________ TESTIMONIAL Avian has designed a disruptive product for us. Their design thinking is really impressive and their fantastic work ethic needs a special mention. We sincerely thank them for their wonderful work and would definitely want to collaborate for future projects. - Bharat V. Reddy, CTO, PLUG ________________________________ For more details on this project or other similar projects done by our team - https://www.behance.net/aviandesign